IMPACT

In a unique partnership, Ethiopia’s legendary coffee farmers and the country’s most innovative roastery has created a sustainable practice increasing local value before export. We have named the concept GORA – a word deeply rooted in the Ethiopian primeval forest. Our coffee is grown, handpicked, roasted and packaged in Ethiopia. More jobs, more skills, and more income remain in the country of origin. We call this “IMPACT@ORIGIN”.
IMPACT

Forest

Forest grown coffee promotes biodiversity, protecting and adding more trees, whilst creating a habitat for native wildlife. In this clever ecosystem, aiding the farmer, insect- and nectar eating birds plays an important role, combating insect pests and pollinating plants. The Arabica plants are sustainably grown in the shade of the forest canopy. Here the coffee cherries slowly ripen, absorbing nutrients and flavors of the forest - its fallen fruits and rich flora.
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Carbon Footprint

We strive to deliver a coffee, that is as sustainable as it’s tasty. In addition to a more balanced value distribution, we also focus on reducing our carbon footprint. As a result of the organic forestry farming, GORA has low CO2 consumption and we work continuously to lower it even further, also in terms of logistics and packaging. Scheduled to complete end of 2019, on a 10,000 sq. m plot of land in Legetaffo, Gora will be roasting in Africa’s first CarbonFree® Green House roasting facility.
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